For many small business owners, the thought of publishing a book is overwhelming.
But it doesn’t need to be. There are a variety of ways to become a published author and a slew of benefits that can be derived by doing so.
Why Business Owners Publish E-Books
Carol Tice, for instance, publishes a branded collection of e-books geared towards helping amateur freelance writers establish a thriving, and profitable, business model.
Her goal is not to make a lot of money selling e-books. Instead, her intent is to use her e-books as teaching tools. Other e-book authors have different goals.
Nathan Meunier, for instance, is all about the money. He wants to sell books and earn cash. There’s nothing wrong with that.
No matter what your goals are for your business, the key to publishing success is branding. The good news? It comes down to 3 simple steps.
How to Brand Yourself as an E-book Author in 3 Simple Steps
Branding through e-books isn’t easy, but it is a simple process. Start with what you know.
1. Establish your voice. There’s more to writing than simply conveying information. Your audience is looking for your personality. Find the happy medium between your customers’ pain points and your knowledge level, and then communicate that through your personality. Keep your audience informed and entertained and they’ll keep following you.
2. Write with authority. Your authority is your brand. Your audience wants to know that you are an expert in your niche. Share your knowledge and don’t hold back. Start with a free “teaser” product in exchange for the core audience’s contact information. After that, keep your audience on the hook by taking them deeper into your knowledge areas with information products that address their biggest concerns.
3. Writing is not publishing. Publishing involves writing, packaging, marketing, and distribution. Start slow then build on each product. Find out where your audience hangs out and then position yourself in those places as the expert they are looking for. Distribute your e-books widely, not just on your own website.
Here’s a neat tip: Present your books with a common theme. People love to read books in a series. If your first book does well, then every book in the series that follows should also do well, and each book promotes your past titles. Give your books a snappy cover design that reflects your brand and your personality so that readers can easily identify them.
E-book Publishing Isn’t All About The Money
Chances are, you are passionate about your niche. You like to talk about it. You live it, you breathe it, you dream about it. If you really wanted to be a publisher, that’s what you’d be doing. But … haven’t you noticed that certain experts are also authors? They’ve realized that they can expand their reach and authority by sharing their ideas through a medium to reach a larger audience. And you can too.
When you establish yourself as the authority in your niche, people will listen. They will buy your books. Push your titles out to Amazon, Kobo, Barnes & Noble, Smashwords, and everywhere books are sold. Look as those public spheres as lead generation channels for your business.
If you solidly brand yourself through well-crafted information products, you can grow your business and earn extra money as you increase your authority and improve your reputation. But it all starts with that first step.
This is a guest post. Allen Taylor is the author of E-book Publishing: Create Your Own Brand of Digital E-books. He also curates helpful links for writers, entrepreneurs, and business leaders who hope to become authors through his weekly newsletter The Content Letter.