For years, we’ve heard content is king. That certainly holds true today – consumers are hungry for valuable, relevant content and they’re looking to businesses and publications to provide it.
Content creation, often in the form of blogging, is an increasingly popular way to promote your business and spread word of your product or services. But, it has to be high-quality, well-researched content. Recycling information doesn’t cut it.
More than ever before, each and every word counts. The fluff has got to go.
That’s where I come in.
What I do to help
- Long-form articles
- Blog articles
- Print/magazine articles
- Print newsletters
- Web content
Wondering if you should jump on the “Blogging Bandwagon?” Concerned it’s just a passing fad? Well, you can find a ton of stats here, but those listed below should be enough to shift your thinking.
- 61% of US consumers have made a purchase based on a blog post
- B2B marketers using blogs generate 67% more leads
- 37% of marketers believe blogs are the most important type of content marketing
- Interesting content is 1 of the top 3 reasons people follow brands on social media
And here’s another tidbit. It’s been estimated that 70% of consumers learn about a company through articles rather than ads. It’s never been more important to define the voice and tone of your brand. Let me help ensure consistency throughout your content. This critical branding step will push you to the front of the pack.