Businesses, especially B2Bs, have found white papers and case studies to be fantastic sales funnels. Combined with the power of the web, these compelling pieces are easily shareable while providing great visual appeal to boot.
Bottom line: Consumers like to hear how your product or service will help them. And white papers and case studies do just that.
But you can’t spit out a bunch of facts and figures and call it a day. You have to create a story, a way in which readers can relate to the information you’re presenting. Facts and figures certainly play a role, but those are interwoven into the storyline and that is what seals the deal.
What I do
- Work with you to develop an outline for white papers and case studies
- Conduct research and interviews with subject matter experts
- Write the piece in its entirety
- Coordinate with a graphic designer for final layout and presentation